Sunday, July 15, 2007

Work in Progress: Relaxt Logo

The assignment was to create a package for a fictitious high-end tea brand, communicating four different flavors. Creating the identity wasn't part of the assignment, but I felt it was an appropriate element.

I always strive for simplicity, and I think I achieved it so far.


Anonymous Anonymous said...

"relaxt" is an awful brand name as it is so awkward to say...I think you're close to something. I like how you linked the leaves as a similarity between all the fruits. the kerning between the l and a is off...and depending on the package, the font may look a little...old? good work though

11:16 PM  

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